Get the plan and the plumbing right before you spend on volume.
Many outbound programs start with tools and work backwards. We start with the plan: who you sell to, what problem you lead with and how a conversation moves to a deal. Then we build the system to run it, from CRM fields and sequencing tools to routing, data enrichment and the dashboards that show what's working.
Built for teams like these.
- a.Companies launching outbound for the first time
- b.Teams with a stack of tools that don't talk to each other
- c.Leaders preparing to hire an in-house SDR team and wanting the system ready first
The work, in detail.
ICP and segmentation
Built from your won and lost deals, not assumptions, with tiers and clear exclusions.
Messaging framework
Problem statements, proof points and angles by persona and segment.
Sales engagement setup
Sequencing tool, mailboxes, dialer and LinkedIn workflow configured and connected.
CRM design
Fields, stages, lead statuses and routing so outbound activity is reportable.
Data flows
Enrichment, de-duplication and sync between tools, so records stay clean automatically.
Pipeline reporting
Dashboards from activity through to meetings, opportunities and revenue.
How it runs.
Discover
Interviews, deal reviews and a look at your current stack.
Plan
The written GTM playbook: segments, messaging, channels and targets.
Build
Tools configured and integrated.
Test
A pilot campaign to prove the system end to end.
Hand over
Documentation and training for your team, or we run it for you.
GTM Strategy & Outbound Setup: FAQ
01Do you recommend specific tools?
We'll recommend what fits your size and budget, and we're happy to work with what you already own. We don't take referral fees from tool vendors.
02Can we start with the assessment only?
Yes. A pipeline assessment is a single working session that looks at your funnel and shows where meetings and deals stall. Many clients start there.
Book a pipeline assessment.
One working session on your funnel. We look at your targeting, data, messaging and handoff, then show you where meetings are being lost and what we’d change first.